
YouTube has surpassed traditional television as the top viewing destination for children in the UK, according to a new report by Ofcom. The regulator's findings reveal a significant shift in viewing habits, with younger Brits increasingly turning to the video platform for entertainment.
This trend extends beyond children, as older viewers are also flocking to YouTube, contributing to its overall popularity and even surpassing ITV. The BBC faces a potential loss of viewers as a result.
Ofcom's research highlights a broader cultural change: people are watching YouTube more than ever before. This reflects a move towards on-demand content and personalized viewing experiences.