Activision executives aren't sweating the impending release of Battlefield 6, confidently stating that Call of Duty is "too big to fail." The gaming giant remains unfazed by the anticipated hype surrounding Electronic Arts' (EA) new title, believing its flagship franchise holds an unshakeable position in the market.
Recent reports indicate leadership within Activision isn't worried about competition. They see both franchises—Call of Duty and Battlefield—as capable of thriving. EA even believes the two games can coexist, catering to different player preferences.
The rivalry between Call of Duty and Battlefield is reignited, with Battlefield 6 promising a return to large-scale warfare. However, Call of Duty, particularly with the expected release of Black Ops 7, maintains a massive and loyal player base.
Ultimately, the battle for dominance in the first-person shooter genre is on, but Activision is betting big on the enduring power of Call of Duty.
