Is Your Prime Perk About to Disappear? Amazon Makes Big Change
Amazon is ending its Prime benefit sharing program for those outside your household, starting October 1st. This shift impacts how easily you could extend free shipping and other perks to friends and family.
The change restricts Prime benefits to only those living in the same household as the account holder. According to Amazon, this adjustment aims to protect the program's value for loyal subscribers. Roughly 170 million U.S. consumers are Prime members, making this a significant alteration.
Previously, Prime members could share certain benefits with others, but this feature is now being phased out. This move follows ongoing efforts by Amazon to manage costs and enhance the Prime experience for its core user base.
Experts predict this change could lead to increased subscription churn or a push for additional household member add-ons. Amazon's next steps will likely involve communicating these changes clearly to Prime members and potentially offering alternative options.
