Confused by Bronson's urgent care? New names aim to simplify access for patients seeking immediate medical attention.
Bronson Healthcare recently rebranded its walk-in locations, hoping to create a clearer experience. This change follows patient feedback regarding navigation and understanding of services.
However, some patients have voiced concerns about transparency regarding costs, as reported by MLive.com, highlighting a need for clearer pricing information alongside the new names.
According to NowKalamazoo, the name change took effect on September 3, 2023, impacting multiple locations across southwest Michigan.
Bronson plans to further refine its communication strategies to ensure patients fully understand both the new names and associated costs.
